MasterCamp In
Strategic
Marketing & AI
Programme Highlights
Course Duration
45 days / 3 months / 6 months / 9 Months Includes Live project Internship Includes 3-month virtual Internship
Suited For Aspiring Marketers
Students, Early Marketing Professionals, Professionals looking to switch
Format Hands-On
Training on AI tools used Industry-wide
Mode Hybrid
Theoretical + Practical
Forbes has Listed Marketing as one of the Top 5 Fastest-Growing Careers
Due to high demand for skilled marketers, the career and salary grows in leaps with increasing years of experience
Open Doors to a wide variety of roles
Advertising & Promotions
⯈ Ad Account Manager
⯈ Art Director
⯈ Media Buyer
Content Management
⯈ Social Media Manager
⯈ In-house Content Creator
⯈ Influencer Manager
Digital Marketing
⯈ SEO/SEM Specialist
⯈ Email Marketing Specialist
⯈ E-commerce Marketing
Specialist
Marketing Analytics
⯈ Market Research Analyst
⯈ Marketing Data Analyst
⯈ Consumer Insights Specialist
Brand Management
⯈ Employer Branding Manager
⯈ Public Relations Specialist
⯈ Community Manager
Growth Marketing
⯈ Retention Marketing Manager
⯈ Marketing Strategist
⯈ Affiliate Marketing Manager
Get an Integrated, Industry-Immersive Experience
Internship Experience with Grandeurnet
Work on projects to gain valuable experience in the 3-month virtual internship with Grandeurnet
Get Expert Training in Essential Tools
Gain hands-on training in widely-used modern marketing tools like ChatGPT, Mid journey, Dall-e 3, Adobe Firefly, etc.
Keep Up with the Changing Landscape
Learn how to keep up with emerging trends using moment marketing, hyper-personliasation of content, AI-integration etc.
Holistic & Integrated Curriculum
The course is integrated & covers the entire lifecycle of marketing, starting from market research to the last step of campaign launch & optimisation
Find a mentor
Get individual mentorship from a dedicated marketing expert to guide you and build a customised career development plan
Hybrid programme
Take classes on-campus, execute group projects, participate in fests, join clubs and network on Discord and in person
Programme Outcomes
Intern with Leading Marketing Agency
Top 20 students get a 2-month paid offline internship with Schbang and work on exciting projects with actual clients
Interview Prep & Mocks
20% of the course is focused on career development. You get access to exhaustive interview prep from MasterCamp’s highly decorated Careers Advisory Team
Intensive Skill Development
Cultivate a comprehensive skill set and master diverse tools to set you up for a successful career in marketing
Build an Impressive Portfolio
Develop a body of work by compiling all the creative output you’ve generated throughout the challenges, workshops and the internship
Meet Our Team
Teaching Plan
- 120 hours of live classroom teaching by expert
- Interactive community0led work hop every month
- 12 weeks virtual internship with Grandeur Net
- Get expert training in universally0used tools like ChatGPT, Mid journey, Dall-e 3, Adobe Firefly, etc.
Term 1
Module 1 : Branding
- Brand Architecture
- Brand StoryTelling & Brand Narrative
- Brand Identity Creation
- Under tanding Need , Want , Demand, De ire
Module 2 : Marketing Strategy
- Need Gap Analysis
- Market Scanning Exercise
- Positioning Analysis
- Basics of Marketing
- Identifying the Target Audience
- Marketing Mix Analysis
Term 2
Module 3 : Knowing your customer
- Crafting Perceptual Maps
- Mapping Consumer Journey
- Behavioural Economics and Diffusion of Innovation
- Attitude Formation and Multi-Attribute Model - Consumer Selection Sets
- Impact of Culture and Reference Groups
Module 4 : Market Research
- Decoding the market research process
- The Art of Survey Making
- Creating & Testing a product
- Quantitative & Qualitative Research Methods
- Cluster Analysis
Module 5 : Branding & Advertising
- Introduction to Brand Management
- Brand Positioning
- Advertising
- Strategic Brand Management Process
- Brand Equity and Brand Resonance
- Digital advertising
Module 6 : Social media & Digital Marketing
- Campaign Planning
- Content Creation (Different formats)
- Copyrighting Writing for Brands
- Using AI in Content creation with exploring AI tools
- Influencer marketing
- Community driven brands & Marketing
- Community Management and Cult Constructions
- Crisis Communications
- Social Media & Marketing
- Growth Hacking
- Script Writing
- Public Relations - Digital & Offline
- Content & Community - An Introduction
- Community events & Brand activations
- Community Creations & Relations
Tools of the Term:
- Google Analytics
- Ads Manager
Outclass Challenge: Creator’s Challenge
Term 3
Module 7 : AI Tech & Design in Marketing Landscape
- Intro to Marketing Technology & Analytics Marketing Automation
- AI in marketing (Case Study+Examples)
- Creating Visual Experiences Performance Marketing
- SEO & SEM
- Touch basing 3D Modelling and Augmented Reality
- Industry Relevance of AI Tech
Tool: AI Tool for marketing
Module 8 : Distribution, Promotions, Pricing & Closing the Loop
- Distribution Frameworks - Pentagon and Triangle Model Distribution Strategies - Franchising and Hybrid Models
- Price Discrimination and Applications Playing with Price - Bringing Revenue into the Organisation
- Prints, Illustrations & Creatives Design principles How to critique Design How to write a brand brief
- Omnichannel and Seamless Retail Experience Promotion Plans - 6M Framework
- Purchase Inducements - Bundling to Sales Promotions Price Principles - Perceived Value and Value Pricing
- Website & Brand Aesthetics Using no code tools to design websites
Tool: Basics of photoshop
Tool: Final Cut Pro
Brand regenesis/GTM Strategy for a Start up/Brand
Experiential Interventions
The Consulting Challenge
Make teams, identify a local small business and consult to help them grow by:
- Assisting with marketing strategy & execution
- Run marketing initiatives
- Track growth & revenue
The Drop shipping Challenge
- Creating a journey video
- Listing products on your website
- Run marketing campaign
- Sell and generate revenue!
The Creator’s Summit
Create & Scale up your own personal brand on Social Media by:
- Creating great content
- Tracking analytics
- Compete to gain maximum traction!
Offline Marketing Trek
Explore a local Indian market with your cohort and bring a traditional business online by:
- Going on-ground to discover a vendor
- Interact with various business owners
- Gain insight on traditional marketing systems
- Bring their marketing presence online
Learn Within a Creative Community of Marketers
Career Development Journey
Join Us on WhatsApp
+91 9149050623
Master Camp in Strategic Marketing & AI
Foundations of Strategic Marketing
Learn essential principles and frameworks to craft effective marketing strategies in the digital age.
Harnessing AI in Marketing Campaigns
Explore how artificial intelligence can revolutionize customer insights, personalization, and campaign optimization.
Case Studies and Practical Applications
Dive into real-world examples and hands-on exercises to apply strategic marketing concepts enhanced by AI technologies.
- Live Sessions By Experienced Marketers from Grandeur Net Academic
- The Only Hybrid Programme With On-Campus Classes
- Upto 30% Scholarships Available On Tuition Fee
- Pursue Without Leaving Your Current Job
- Get certified 3 Month Virtual Internship At Grandeur Net Academic
The Course Fee is payable through Net Banking and Credit/Debit Cards. With our Corporate Financial Partnerships, you can avail Education Loans at 0% Interest Ra
Fees & Financing
Mentor Allocation
1:1 Mentor Allocation
Domain Specific Resume TailoringPersonal Branding
Create & Deliver Your Own Elevator Pitch
Strategic LinkedIn ProfilingPresentation Workshops
Improving presentation skills
Navigating professional situations
Interview Preperation
Mock Interviews & Group Discussions
Salary Negotiation WorkshopDomain Workshops
Teamwork and Conflict Management Workshops
Industry/Functional/Role-Based Workshops
Admission Process
Online Application
Submit the online application along with the required documents.
Interview Prep & Mocks
20% of the course is focused on career development. You get access to exhaustive interview prep from MasterCamp’s highly decorated Careers Advisory Team
Intensive Skill Development
Cultivate a comprehensive skill set and master diverse tools to set you up for a successful career in marketing
Build an Impressive Portfolio
Develop a body of work by compiling all the creative output you’ve generated throughout the challenges, workshops and the internship
Admission Process
Online Application
Submit the online application along with the required documents.
Attend Interview
Shortlisted candidated will be required to go through an online interview
Admission Decision
Selected candidates will be provided with an offer of admission to the programme.
Eligibility
- College students/ Freshers looking to kickstart their career in Marketing
- Working professionals with 0-2 years of experience aiming to upskill themselves
- Professionals looking to transition to a career in Marketing